Youtube Optimation

Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie . The trailer for SEO: The Movie SEO: The Movie is a new documentary, created by digital marketing agency Ignite Visibility, which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, focusing predominantly on its rock-and-roll heyday, with a glimpse into the future and what might become of SEO in the years to come. The movie is a fun insight into where SEO came from and who we have to thank for it, but some of its most interesting revelations are contained within stories of the at times fraught relationship between Google and SEO consultants, as well as between Google and business o...

As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds. How do you measure the effectiveness of a video in social media and what makes it appealing in just a few seconds? IPG Media Lab partnered with Twitter to examine how social video works and we are highlighting the most interesting points from the report. In-feed, auto play video for relevance and trust Auto play video ads that show up in a curated feed are considered more relevant, trustworthy and non-intrusive, comparing to skippable pre-roll ads. People seem to feel that relevant ads are less intrusive, which highlights the importance of targeting the right audience before delivering an ad to their feeds. The better the targeting, the less annoyed people will be. Social video boost brand favourability A...

“This video is going to generate a ton of views!” is an overoptimistic sentiment we hear too often. YouTube is the second largest search engine in the world, with 100 hours of content uploaded every minute, so it is fair to say that there’s a very minute chance that your content will be noticed amongst the mountainous number of adorable cat and baby videos. Although achieving a high number of video views is an improbable feat, it isn’t an impossible one so long as you have the right plan. There are a few optimization steps you can take to empower your video with a fighting chance. Content is the “All Powerful” Creating great content is the key component to successfully optimizing your video(s). Without that, it’s almost impossible to naturally generate good views and drive traffic to your channel. If your goal is to obtain a substantial amount of views, make sure your content is either engaging, entertaining or informative, and most importantly, shareable. Not a...